« The McCann show | Main | I wanna live for e-ver, I wanna learn how to fly »

September 22, 2007



Great book, very useful. But perhaps a bit out-of-date. This thing that we call "capitalism" changes fast. The French edition is 1999. And most of its insights are based on the evolution of key vocabulary in management literature from the 70s, then the 80s and 90s. Does the light-connected, liberal-autonomous, networking-artistic, post-Maoist capitalistic manager portrayed in the book still exist? Some people think that firms rather said in the past ten years or so: "Err... great stuff... but let's better focus on squeezing employees and making big money instead. New is cool but old spirit is all right too. Nope?" People that has read the book and that actually work inside big firms often think so.


By the way, I'm eager to advertise this other one:


Yes I agree. But the methodological approach remains original and valid. I still reckon that the 'lets make some money' spirit would require some accompanying justification of some kind.

The comments to this entry are closed.