The main principle of the economic playground is that the corporate parent offers the consumer-child autonomy, then evaluates how they utilise it. This is in contrast to both 'tough paternalism', in which autonomy is actively constrained, and 'morality' in which autonomy is respected in and of itself.
I've just come across a glorious example: Find Your Tribe. A fun and creative way to define your identity, share it with your friends, post it on your myspace site. Oh, and accidentally offer an unacknowledged market research company detailed information on your consumption patterns, controlling for age, geography, education and sexuality.
I just went through it clicking randomly, developing a profile of myself as a 13-year-old homosexual with nine children, who reads the Daily Telegraph while listening to Hot Chip in my Devonshire farmhouse. I guess I'm the equivalent of the kid in the playground who takes to smashing up the toys. May I invite any other kindergarten anarchists out there to join me.