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December 16, 2010

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Ian C

Quite so.
This is standard-issue neoliberal era advertising-twaddle, of course. (I give you the neologism Twadvertising - it saves time.) It is meant to convey an all-purpose sense of dynamism, no-nonsense businesslike go-getting and accomplishment. All the more ironic that it is attached in this instance to RBS, revealed by now as one of the worst-run corporations of the past 30 years.
But this is not the winner of the Palme de Merde for worst example of current twadvertising. Step forward Sky, with the ludicrous slogan 'Believe in Better'.

Will Davies

When I was an undergraduate, one of the Saatchis (not Nigella's current one) once came to my Cambridge college to give a dreary talk about advertising. He said slogans were like the shipping forecast, and the more words, the worse they were. Three words is reasonably OK, though one or two is ideal. Most, like 'every little helps' and 'I'm lovin It', seem to be three.

Saatchi only won any real sympathy when a nasty rightwing historian called John Adamson set about trying to entertain the crowd by asking the (Jewish) speaker "you mean like 'Arbeit Macht Frei'?!"

Ian C

Much better than real advertising, if that is the adjective I want, is fictional life on Madison Avenue. There is now a new volume from Blackwell called Mad Men and Philosophy, explaining philosophy through the stories of Don Draper and co. The perfect Christmas gift for Potlatch readers, I reckon.

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