I have an entire rant about the Heathrow Express, inspired by the marvellous Splintering Urbanism and the contrasting experience (and cost) of the equivalent train from Amsterdam Schipol into Amsterdam, which I can't be bothered to roll out right now. Suffice to say that you can find out everything you need to know about British political economy from the connections between London and its airports. But I'd never noticed the train's particular advertising slogan before today:
This is certainly an improvement on the slogans of other public sector organisations, with their dreary present participles and appeals to motion ('Making Islington cleaner', 'towards a better NHS' etc), although it does also sound worryingly like the title of an Oasis album. But more importantly: make what happen? Perform a leveraged buy-out of ABN Amro in summer 2007? Oversee the largest bankruptcy in British corporate history then walk off with a £600k pension? Make what happen? If the Directors of RBS are quite so intent on keeping quiet, perhaps they could extend this to their branding agents too. And in case you're wondering what the point of this post is, there isn't one. But Heathrow Express + RBS + advertising twaddle = irritation.