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May 24, 2012

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Ian C

Spot-on, Will.

There is a related issue in campaigning - mainly by Government and businesses aiming to look Green - about environmental action by citizens. The message is often about how 'every little helps', or associates a minor act such as recycling with 'saving the planet'.

In all these cases the guiding idea is not just that life is a matter of inputs and outputs but that big issues can and should become as convenient to think about and act on as possible. Ie a form of commodification, and another step towards the reconceptualisation of citizenship as a wholly transactional and ideally monetised affair.

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