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February 03, 2009


Bruce Davis

I notice that neither the new job, new interior decorating or the new abs were sufficient to get hin a new girl/boyfriend?

Will Davies

I was surprised by that as well. Maybe, ironically, a beautiful body is already so sexual that it's the one thing that you can't sell using sex. Cars, lawn mowers, clothes, insurance, books and whatever else can all be sold with the promise of sex, but physical perfection cannot.

More to the point, people are already so suspicious of a product such as this, that a more mundane outcome might be a better way of grounding it in something more certain.


Isn't the point of the product/advert that it signifies a change of lifestyle rather than causes one? i.e. the message is 'choosing this
products represents choosing the better side of you' rather than 'this product will make you a better person'?

Does 'Happiness is a cigar called Hamlet' sell the cigar or the association you have in your mind with a different outlook on life?


Dare I suggest that perhaps your ample abs simply aren't rippling enough - http://www.eco.utexas.edu/faculty/Hamermesh/BeautyStudiesSummary.htm

Will Davies

Narcissistically checking my blog stats, I note that this post has recently been repeatedly by an IP address called 'Ftip003090220 Maximuscle Ltd'...

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