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July 23, 2009



"The challenge he poses is to work out which elements of his exaggerations are worth taking seriously."

I think you've done yourself out of a job - this one sentence sums up everything Anderson's done.

Tom Chatfield

The review (which I thought was great, but then I am biased, having commissioned it) is now not only Free to read on the Prospect website, but has received a response on the Prospect blog from Mr Free himself. He may talk the talk, but he he also does quite a bit of walking the walk, so far as engaging with his critics is concerned. Kudos all round.


Bruce Davis

I must have missed something somewhere about the google business model being about free. Surely the consumers of google's product are (ironically) the 'producers' - essentially brands and businesses that are too lame/lazy or undifferentiated/unoriginal to get hits on their site by crawling up the search list the old fashioned way so they pay google MONEY (lots of money) to 'consume' prospective customers.

As a user of google I am expected to come up with my own search (google doesn't really help with its 'i feel lucky option') in which 'value equation' google is just my trusted agent who doesn't try to spin my search too obviously into the lap of some paying guest. I feel 'enabled' by this and google attracts me further by 'selling' more free stuff to keep me interested in their particular form of dialogue [box].

As an aside (and perhaps the follow up 'blockbuster') there is now some evidence of 'anti-price' in some markets. Quite a few retailers would go bust if it wasn't for the slotting fees they charge to be on their shelves as they spend most of their time loss leading products to get shoppers in the door in the first place. Such activity would be uneconomic if it wasn't for the supplier subsidies. One of such fees referred to it as like 'crack cocaine' for retailers.

But maybe I too exaggerate? : )

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